Rolls-Royce experiences

Guests at Goodwood experienced luxury and craftsmanship, embodying automotive elegance through distinctive design.

An event held at the home of Rolls-Royce, Goodwood, West Sussex — the exclusive event attracted VIPs and potential buyers, inviting them to discover the true spirit of the luxury brand at a series of crafted experiences, with tailored moments including test drives, fine dining and exhibitions showcasing its unique craftsmanship.

The primary challenge was to create a unique event identity for the iconic Phantom, which could communicate and showcase the exquisite artistry of key bespoke dashboards, each crafted by different artisans.

The solution seamlessly blends photography showcasing the essence of the Phantom with an image of a detailed bespoke ceramic dashboard crafted by porcelain artisans at Porzellan Manufaktur Nymphenburg in Bavaria. The visuals were composed in Photoshop, considering both scale and colour balance, resulting in a harmonious composition used across the suite of design assets, including invitations, lanyards and the microsite. Exhibitions that showed the artistry and skill that went into the interiors — creating an experience that immersed attendees in the production process itself. 

Attendees better understood the brand’s legacy and dedication to artisan quality, fostering higher brand engagement with the Goodwood-based Rolls-Royce.

About project
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An animated GIF on a laptop demonstrates an invitation to the Rolls-Royce event, featuring the event's branding identity.
This is a photo of a thank-you note from the Rolls-Royce two attendees who attended the event. It includes a picture of the Rolls-Royce Phantom along with a porcelain Rose.
A photo of a lanyard which to piss the Rolls-Royce Phantom and a rose image.
A photo of a dining room at a Rolls-Royce event with a light box in the corner.
A photo of a craftsman crafting a porcelain rose.
A photograph of people conversing in front of the Rolls-Royce logo and a car.