Habitat

The Habitat wedding gift list is a unique product that relies on two fundamental benefits. Firstly, a group of friends and family can give towards one big item, and secondly, there is an additional 10% incentive on the total gift list account.

Our challenge was creating a concept that could do equal justice to both benefits. We needed to come up with a visual that could illustrate the idea of group buying for larger items and draw the viewer to the 10% offer.

We showed the larger and smaller items elegantly wrapped in a single colour of tissue paper. This powerful visual essence of the Habitat wedding gift list was all tied together by this tissue, and their chosen colour denoted the extra 10% from Habitat.

For each shoot, I first created foamboard scaled models of the chosen selection of items, ensuring their visual harmony and the proportional worth of the smaller to the more significant item.

It is a truly original way for couples to claim a significant gift from their loved ones and a little something extra from Habitat.

Photographer: Kevin Summers.