Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a graphic and a give-away. Rather than using the traditional, disposable specimen sheet, I wanted to make the 'give-away' the art work. Visitors to the exhibition were encouraged to choose their own mug from the mug wall. I also created an over-sized version of a fridge magnet letter game which visitors to the exhibition could play and interact with. The words themselves were in the 'Nokia Pure' font and connected to the theme of typography. A miniature version was available for them to take home with them.

This was a freelance commission for the government drugs education campaign. The sofas toured the UK, appearing both on television and related promotion material. My concept was for the design to suggest a real and accurate perspective on drugs.

My concept captures the energy of the event though illustration, whilst upholding the high fashion value of the Pure brand though photography. This concept eventually shaped the physical layout of the event at Olympia, London. Photographer: Joe Lacey.

This project orders every project I have ever completed into an average colour saturation. My shed presents how ideas are like building blocks, consequently shaping how I approach tasks today.

To design one large wall hanging and five smaller ones. The design was to be an adaptation upon their logo and in a style that reflected the outside environment of their offices in old street.

Working with a team of graphic and interior desiners the brief was to create an engaging and inspirational environment that is easy to shop, rich in attitude and energy, with the key customer objective of changing the perception of Sainsbury’s to view it as a credible non-food retailer.

We needed to create an environment that could sit within the constraints and brand values of the Sainsbury’s corporate guidelines and principles, ensuring that the design met the challenges whilst maintaining the integrity of the brand’s corporate responsibility guidelines and best practice at store operation level.

The main departments to focus on were the ‘TU’ fashion brand, Health and Beauty and General Merchandise. General Merchandise included Home and Entertainment.

Master planning followed the project’s definition, laying out the main departments by introducing a secondary circulation and promotional aisle, which helped to define the navigation and allow customers to more easily shop the offer. Visibility and consistent navigational signposting were critical to success. From the approach to the store, through to the shelf price ticketing, the customer is clearly informed and navigated through the journey initially by a car park totem that gives information about the breadth of the non-food offer, and then from the entrance and throughout the store.

© Dalziel & Pow