Pure
2010
Description
My concept captures the energy of the event though illustration, whilst upholding the high fashion value of the Pure brand though photography. This concept eventually shaped the physical layout of the event at Olympia, London. Photographer: Joe Lacey.
Fields
Art Direction, Illustration, Graphic Design
- Pure: Womens wear fashion event
- The UKs largest womens wear fashion event. My concept captures the energy of the event though illustration, whilst upholding the high fashion value of the Pure brand though photography. This concept eventually shaped the physical layout of the event at Olympia, London. Photographer: JoeLacey.
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Working with Nokia's visual communication team, under Bobby Martin, we designed a packaging graphics system which moved away from a fragmented brand towards brand unification, using blue colour-blocking. I designed a value tiering system for the accessories packaging which uses the finishing of the product number to signify the value tier of the product. I art directed the images on the packaging, giving the image a contextual surface to make it appear 3-D.Graphic Design, Package Design2011 -
Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a graphic and a give-away. Rather than using the traditional, disposable specimen sheet, I wanted to make the 'give-away' the art work. Visitors to the exhibition were encouraged to choose their own mug from the mug wall. I also created an over-sized version of a fridge magnet letter game which visitors to the exhibition could play and interact with. The words themselves were in the 'Nokia Pure' font and connected to the theme of typography. A miniature version was available for them to take home with them.Typography, Graphic Design, Installation Design2011 -
album and single artwork.Graphic Design, Music, Photography2010 -
A series of photographs to capture imaginations of young photographers and promote Olympus professional SLR cameras. The aim of these images was to represent the play between camera and subject, repositioning the subject in the artificial exhibition spacePhotography2010 -
This was a freelance commission for the government drugs education campaign. The sofas toured the UK, appearing both on television and related promotion material. My concept was for the design to suggest a real and accurate perspective on drugs.Graphic Design, Painting, Typography2010 -
Dj Pesk. Black and white series mix artwork.Graphic Design, Music2011 -
Christmas card and email viral to promote Explosive design agency. A video was emailed and a hard copy was posted shortly after. Explosive staff were featured to facilitate familiarly between the agency’s works and the office environment.Animation, Sculpting, Graphic Design2010 -
My concept focuses on the benefits of an additional 10% offered by Habitat, to the total amount of the customer’s account. I chose to represent that 10% as a gift-wrapped object that expresses the actual value of the percentage in relation to the big giftAdvertising, Art Direction, Graphic Design2010 -
I was inspired to create this font by those shapes found at the cross-section of a cylindrical roll of paper rolled in different ways. I chose corrugated paper because of its thicker edge, which can be made to form a decorative detail.Typography, Graphic Design, Lighting Design2010 -
This project orders every project I have ever completed into an average colour saturation. My shed presents how ideas are like building blocks, consequently shaping how I approach tasks today.Graphic Design2010 -
Promotion home show. This project communicates the essence of summer, whist not prioritizing any single product. Reflective of summer fair’s edited approach, objects are grouped by materials and combined with summer flowers.Photography, Graphic Design, Illustration2010 -
Pluto /
Mars /
The Moon /
The Sun /
Saturn /Photography2010 -
These maps illustrates the worlds light pollution in relation to nocturnal duration, revealing a more precise depiction of the sky at night, flood with artificial light.Graphic Design, Print Design2010 -
To design one large wall hanging and five smaller ones. The design was to be an adaptation upon their logo and in a style that reflected the outside environment of their offices in old street.Illustration, Street Art2011 -
T-shirt design – A commission by Illustrated People for a t-shirt design for retail in Top-shop and across the UK.Illustration2010 -
Next point of saleGraphic Design2010 -
Working with a team of graphic and interior desiners the brief was to create an engaging and inspirational environment that is easy to shop, rich in attitude and energy, with the key customer objective of changing the perception of Sainsbury’s to view it as a credible non-food retailer.
We needed to create an environment that could sit within the constraints and brand values of the Sainsbury’s corporate guidelines and principles, ensuring that the design met the challenges whilst maintaining the integrity of the brand’s corporate responsibility guidelines and best practice at store operation level.
The main departments to focus on were the ‘TU’ fashion brand, Health and Beauty and General Merchandise. General Merchandise included Home and Entertainment.
Master planning followed the project’s definition, laying out the main departments by introducing a secondary circulation and promotional aisle, which helped to define the navigation and allow customers to more easily shop the offer. Visibility and consistent navigational signposting were critical to success. From the approach to the store, through to the shelf price ticketing, the customer is clearly informed and navigated through the journey initially by a car park totem that gives information about the breadth of the non-food offer, and then from the entrance and throughout the store.
© Dalziel & PowGraphic Design2010
