Nokia Pure: Type exhibition
2011
Description
Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a graphic and a give-away. Rather than using the traditional, disposable specimen sheet, I wanted to make the 'give-away' the art work. Visitors to the exhibition were encouraged to choose their own mug from the mug wall. I also created an over-sized version of a fridge magnet letter game which visitors to the exhibition could play and interact with. The words themselves were in the 'Nokia Pure' font and connected to the theme of typography. A miniature version was available for them to take home with them.
Fields
Typography, Graphic Design, Installation Design
- Nokia Pure: Type exhibition
- Nokia's Launch exhibition, promoting the new font 'Nokia Pure', designed by Dalton Maag. A number of top London design agencies were asked to produce an artwork using the 'Nokia Pure' font. I was asked to create a graphic and a give-away. Rather than using the traditional, disposable specimen sheet, I wanted to make the 'give-away' the art work. Visitors to the exhibition were encouraged to choose their own mug from the mug wall. I also created an over-sized version of a fridge magnet letter game which visitors to the exhibition could play and interact with. The words themselves were in the 'Nokia Pure' font and connected to the theme of typography. A miniature version was available for them to take home with them.
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